Integrated Marketing — 2023
Castle Lager
Long-running brand platform development with digital-first execution.
01 — Overview
Long-running brand platform development with digital-first execution. A long-running engagement integrating multiple Jester Group capabilities to deliver against a defined commercial objective.
02 — Gallery
03 — What We Did
Five deliverables
01
Strategy
Brand platform definition and rollout planning.
02
Creative System
Hero film, social, and retail toolkit.
03
Digital
Always-on social and content programme.
04
Events
On-trade and consumer event integration.
05
Analytics
Quarterly brand and channel performance reporting.
04 — Results
+22%
Engagement rate
1.4M
Community size
+15%
Share of voice
05 — Related
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