Integrated Marketing — 2024
We Buy Cars
Integrated campaign tying brand to a national rugby moment.
01 — Overview
Integrated campaign tying brand to a national rugby moment. A long-running engagement integrating multiple Jester Group capabilities to deliver against a defined commercial objective.
02 — Gallery
03 — What We Did
Five deliverables
01
Strategy
Brand-to-sport platform strategy and messaging architecture.
02
Creative
TVC, digital, and OOH creative system.
03
Digital Performance
Always-on media planning, buying, and optimisation.
04
PR
Earned coverage and influencer programme.
05
Measurement
Brand tracking and commercial attribution.
04 — Results
+34%
Aided awareness
8.1M
Video views
+19%
Lead volume
05 — Related
More from this division
