Sports & Entertainment — 2024
DHL Stormers
End-to-end matchday activation programme across a full Stormers season.
01 — Overview
End-to-end matchday activation programme across a full Stormers season. A long-running engagement integrating multiple Jester Group capabilities to deliver against a defined commercial objective.
02 — Gallery
03 — What We Did
Five deliverables
01
Sponsorship Strategy
Season-long activation roadmap and ROI framework.
02
Live Matchday Delivery
Brand presence, fan engagement, and hospitality across home fixtures.
03
Content Integration
Branded content series produced with squad and coaching staff.
04
Hospitality Programme
Stakeholder hosting and B2B engagement across the season.
05
Reporting & Measurement
Quantitative reporting against agreed commercial KPIs.
04 — Results
98%
Hospitality fill rate
4.2M
Earned impressions
+27%
Brand recall lift
05 — Related
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