Sports & Entertainment — 2023
SPAR Women's Challenge
Commercial development and live delivery of one of SA's largest women's events.
01 — Overview
Commercial development and live delivery of one of SA's largest women's events. A long-running engagement integrating multiple Jester Group capabilities to deliver against a defined commercial objective.
02 — Gallery
03 — What We Did
Five deliverables
01
Commercial Strategy
Multi-tier sponsorship model across national footprint.
02
Live Event Delivery
Race village, brand zones, runner experience across cities.
03
Fan Engagement
Pre-, during-, and post-event content and community programmes.
04
Stakeholder Management
Sponsor, civic, and rights-holder coordination.
05
Reporting
End-of-season commercial and reputation reporting.
04 — Results
40K+
Participants
12
Commercial partners
9
City activations
05 — Related
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